KFC Christmas
Pocket Store
Introducing KFC Pocket Stores, launched over the Christmas festive season. These are virtual KFC stores using China’s No.1 social platform, WeChat. All across China, anyone with a phone could open a KFC Pocket Store. The WeChat commerce enterprise platforms enabled people to open, design, and share their own Pocket Stores.
5,800 stores.
1 KFC for every 240,000 people.
How could KFC open more stores to sell to more Chinese consumers?
Scanning the small program code with WeChat, everyone can open their own KFC pocket store.
This Christmas, KFC opened annual Christmas Fried Chicken Store with the integration of online and offline.
Introducing KFC Pocket Stores - virtual KFC stores using China’s No.1 social platform, WeChat. All across China, anyone with a phone could open a KFC Pocket Store.
KFC Pocket Store has turned brand customers into brand co-owners. Transforming brand commerce into ‘Me-Commerce’.
The WeChat commerce enterprise platforms enabled people to open, design, and share their own Pocket Stores.
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Full commerce capabilities from ordering to promotions to even allowing friends to order meals from each other’s pocket stores.
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Thanks to geo-location integration, orders were ready for fast-track pick-ups when customers walked into KFC.
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For every order, both buyers and pocket store owners were rewarded with KFC discounts and products.
Users naturally began to share their orders and experiences on social media.
