KFC POP-UP
Rainy Day Delivery Menu
Introducing KFC’s pop-up Rainy Day delivery menu, available in the KFC APP only when it rains. KFC optimized their combo menu on the APP to show their Rainy Day offerings while utilizing marketing technology that reacts to real-time weather and location data. This transformed how restaurants operate for maximum eCommerce transactions.
The Chinese food delivery business is worth 85.7 billion dollars a year. And when it rains, sales can surge 10%, and KFC branches in rainy locations have to deal with large spikes in orders. So how does KFC ensure that every single order gets prepared, and delivered on time?
Introducing KFC’s pop-up Rainy Day delivery menu, available in the KFC APP only when it rains.
KFC optimized their favorite offerings on the APP to show their Rainy Day combo menus while utilizing marketing technology that reacts to real-time weather and location data. This allows customers to complete their orders in just 5 seconds, and KFC to prepare and deliver meals 25% faster.
Dynamic outdoor signage based on weather data changes
Rainy day Menu pop up only when it rains
KFC Rainy Day delivery menu transformed how restaurants operate for maximum eCommerce transactions.
In the first few weeks after the KFC Rainy Day Menu was launched:
200,000+ RAINY DAY MENU ORDERS WERE PLACED ON A PEAK DAY
4% INCREASE IN KFC DELIVERY ORDERS
8% INCREASE IN AVERAGE TRANSACTION PRICE